SANTA CRUZ, CA - There is no greater bond than that of a mother and child; it's an attachment that begins at birth with baby's highly developed sense of smell. A baby's eye sight isn't well enough developed for him/her to recognize his mother's face at birth, but he's immediately able to identify her scent. It's that recognition that prompted a group of nurses attending a baby show to suggest to Lara and Gabriella that Twinkle Baby's adorable, star-shaped dolls would make a perfect bonding doll. As neo-natal nurses, they'd seen first-hand how babies' emotional states changed when their mommies were not around.
Adoptive parents have recently recognized the power of Twinkle Baby's bonding dolls to jump start the bonding process, creating a surge in Twinkle Baby's sales to adoptive parents and a buzz on adoption message boards. Part blanket and part friend, the star-shaped doll helps build a baby's attachment to his new parents and becomes a favorite comfort piece that gives him/her the sense of having mom and dad nearby.
All of Twinkle Baby's signature products are designed and made in Santa Cruz, California. The organization is run solely by Lara, a self-described stay-at-home mom, along with help from her children. In addition to maintaining a very busy schedule with Twinkle Baby and her family, Lara also serves actively on the Board of several other companies where she shares her ideas and lends her expertise on marketing, merchandising, and operations. Lara also donates her products to various charitable organizations for unmarried pregnant women and homeless children.
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Twinkle Baby has been selected in June for the 2009 Best of Santa Cruz Award in the Baby Goods category by the U.S. Commerce Association (USCA).